LOEWE SS26: A NEW CHAPTER FOR JACK MCCOLLOUGH & LAZARO HERNANDEZ

Camz
Oct 9
2 min read

A Parisian debut charged with New York energy

This wasn’t Jack McCollough and Lazaro Hernandez’s first time showing in Paris. Before the pandemic, the Proenza Schouler duo had already spent two seasons in the city, testing the waters of the French fashion scene. Back then, their move aimed to expand sales and global recognition, but behind the scenes, there was a bigger dream : joining a French heritage house.

Now, that dream has become reality. Appointed as the new creative directors of Loewe in March, McCollough and Hernandez have officially stepped into one of the most prestigious roles in fashion, succeeding Jonathan Anderson. A few months before the announcement, they had already revealed their departure from their New York label, freeing themselves for this monumental next step.

Six months later, in their buzzing Rue Scribe headquarters, the energy was electric. “It’s been so fun,” Hernandez said, smiling. “Being able to unleash what’s inside us, no restrictions, just play and experiment. We’re so happy, and I think it comes across.” And it did.

Spanish roots, New York soul

Presented in a custom-built space behind the Université de Paris in the 14th arrondissement, the Spring-Summer 2026 collection was pure Loewe filtered through the Proenza lens : sporty, intellectual, and meticulously crafted.

Their guiding principles for this new era are clear : Spanishness, craft, and authenticity. Founded in Madrid in 1846, Loewe is the world’s second-oldest luxury brand after Hermès, and craftsmanship is part of its DNA. Their predecessor, Jonathan Anderson, emphasized it through initiatives like the annual Craft Prize. Now, it’s McCollough and Hernandez’s turn to shape that legacy in their image.

A dialogue between art, sport, and craft

The collection was a study in contrasts : glossy, heat-sealed leather jackets sculpted like bells, flowing multi-layer scarf dresses whose seam allowances became cascades of ruffles, and twisted sportswear classics, jeans, button-downs, T-shirts, windbreakers, all reinterpreted through high craftsmanship.

The denim ? Actually shredded leather.The crisp shirts ? Leather too, hand-pleated and spray-painted.The tanks and tees ? Made from leather “yarn” interlaced with wire to create sculptural, crinkled silhouettes.

Their experimentation extended into futuristic materials : towel dresses built from 3D-printed “fabric” with the plushness of velvet, and windbreakers made from an innovative silk Gore-Tex, a world first.

A Loewe for the modern traveler

The season’s statement accessory, the new Amazona bag, echoed their hybrid approach. With its single handle and slouchy yet structured silhouette, it came in suede, leather, or crocodile, large enough to carry a laptop, yet effortlessly cool, like a New Yorker running for the subway.

Because while you can take Jack and Lazaro out of New York, you can’t take New York out of them.

Their Loewe debut captured exactly what fashion needs right now : rigor, energy, and joy. And if this first collection is any indication, McCollough and Hernandez are not just bringing Loewe into a new era, they’re redefining what modern luxury looks like when creativity meets craft without compromise.

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