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AMIRI SPRING-SUMMER 2026: CHECKING IN AT THE CHÂTEAU AMIRI

  • Writer: Camz
    Camz
  • 5 days ago
  • 3 min read

A HOTEL DREAM, A HOLLYWOOD DAYDREAM

Mike Amiri has always been a storyteller, and this season he hands us the room key to his own fantasy: a reimagined grand hotel where cinema, music, art and fashion all collide. If last season felt like a late-night party, SS26 is the hazy, golden morning after.


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The venue is the Château AMIRI, a universal stage that nods first to iconic Hollywood haunts like the Chateau Marmont and then spirals out to dreamlike destinations across the globe. It is escapism with five-star service, but in Amiri’s hands, the concierge wears embroidered slippers and the bellboy lounges in a silk smoking jacket.



THE LORE OF HOTEL LIFE

Every corner of this collection is soaked in the atmosphere of hotel life. Monogrammed slippers, tasseled key fobs, heavy drapes turned into lush jacquard, everything becomes a textile souvenir of a stay that never ends. Dining in pyjamas is suddenly elegant, smoking jackets leave the cigar lounge and enter the daylight, and robes become runway-ready uniforms.

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Amiri pushes us to see a hotel not just as a backdrop, but as a wardrobe in itself: a place where the relaxed can flirt with the refined, where lobby casualness is elevated into couture fantasy.



A COLLABORATION WITH WES LANG

The artist Wes Lang, holed up in Room 34 of the legendary Chateau Marmont, became a ghostly roommate for this season. His bird illustrations, originally sketched on hotel stationery, now dart across coats and shirts in embroidery and jacquard. They flutter between beaded foliage, intertwining man and nature, exterior and interior. This visual poetry fuses with the garments themselves, translating the languid charm of the hotel into tactile, wearable stories. It is a reminder that fashion can be both a guestbook and a painting, depending on how long you linger in the lobby.


TAILORING WITH A NEW NONCHALANCE

Amiri’s tailoring this season has softened, but without losing its swagger. Suits echo the silhouettes of the late 1970s, all fluidity and looseness, as though they were cut for men and women strolling along the California coast or reclining on the Riviera. Lapels fall lower, shoulders drop, and the whole construction breathes, like a tuxedo that forgot its curfew.


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Loungewear staples : pyjamas, robes, smoking jackets are elevated with sumptuous embroidery, while summer tailoring comes eased, languid, almost insolent in its refusal to be stiff. These are clothes for the guest who misses checkout time but still looks impeccable stepping into the daylight.



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A COLOUR PALETTE FOR A PERFECT STAY

The palette is optimistic, like sunlight bouncing off the hotel pool. It is fresh, expansive, with tones that balance warmth and clarity. Draped silks shimmer as though they have absorbed a whole afternoon’s worth of golden hour, while cottons and linens suggest the crisp coolness of hotel sheets.


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Even when the pieces are steeped in opulence, they retain a softness that whispers rather than shouts. After all, this is a hotel, not a nightclub, at least until the lobby piano gets rolling again.


CONCLUSION: THE FINE ART OF LUXURIOUS LOITERING

Amiri SS26 is less about rushing to a destination and more about enjoying the stay. It is about slipping into embroidered pyjamas and pretending you own the penthouse suite, about letting tailoring relax enough to breathe, about treating robes and smoking jackets as legitimate daytime attire. It is a collection that transforms the mundane rituals of hotel life into high fashion theatre.



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Mike Amiri has built not just a wardrobe but a world, a Château AMIRI where elegance lingers past checkout, and where style hangs in the air like the faint scent of room service champagne. A perfect stay, with a wardrobe that makes even the laziest morning feel like the grandest occasion.


ALL THE LOOKS FROM THE COLLECTION:


VIDEO OF THE FASHION SHOW:



PRESS RELEASE:


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