Gucci SS 2026: La Famiglia

Camz
Oct 31, 2025
3 min read

The gucciness of gucci

For Spring/Summer 2026, Gucci presented La Famiglia in Milan, a collection that feels like the beginning of a new era. It is not discreet, not humble, and certainly not shy. It is unapologetically sexy, deliberately extravagant, and occasionally so daring that it dares you to raise an eyebrow.

More than a runway, this is Gucci defining its very own DNA: its “Gucciness” through a cast of characters who all look related but would never survive a Sunday lunch together. Catherine Opie’s portraits frame these figures like eccentric relatives in a palazzo gallery, giving the collection the energy of an extended Gucci family reunion.

Portraits of a family in fashion

The narrative begins with L’Archetipo, whose monogrammed travel trunk reminds everyone that Gucci started in valigeria. She is that ancestor who never travels light and wants the whole airport to know it.

Next comes La Incazzata, the cousin you can’t argue with, perfectly embodied by her fiery little red coat with a 1960s attitude. La Bomba storms in with feline stripes, volatile and dramatic, ready to scratch the wallpaper if she doesn’t get attention.

La Cattiva, on the other hand, channels the femme fatale with a severity that suggests she could seduce, destroy, and collect all three in a single evening.

Then there is Miss Aperitivo, who seems exclusively concerned with prosecco, golden light, and not much else her outfits are practically designed to hold a cocktail glass.

L’Influencer, of course, couldn’t be left out.

She is every algorithm’s best friend, dressed as if her sole purpose is to go viral.

La Mecenate, La Contessa, Sciura, and Primadonna bring back the elegance of Italian aristocracy, appearing as though they have never once considered public transport.

Finally, Principino and La Principessa stand at the centre of attention: two sides of the same coin, one princely, one princess-like, both equally convinced the world revolves around them.

Sprezzatura, or the art of looking like you don’t care

The guiding principle here is sprezzatura, that uniquely Italian talent for appearing effortlessly elegant while being very, very deliberate. Slingback kitten heels are worn stepped-in, soft leather mules look as if they were slipped on seconds before leaving the villa. It is a mastery of staged spontaneity: “I just threw this on,” says the look, while the reality is a team of stylists, mood boards, and fittings.

Icons revisited, icons reborn

Heritage codes are paraded with the reverence of religious relics but reinterpreted with a wink. The Gucci Bamboo 1947 bag, at 78 years old, is repurposed and resized, still defying age like a diva who refuses to retire. The Horsebit loafer, in service since 1953, proves it can still walk the walk. The Flora motif reappears either as the delicate print everyone knows or as its more daring nocturnal cousin. The GG Monogram, Guccio Gucci’s initials, is splashed across looks with all-or-nothing commitment head-to-toe, from sunglasses to loafers, as if restraint were banned by law.

Silhouettes of extremes

The silhouettes oscillate between grand opera and almost nothing at all. On one end: a feathered opera coat, dripping in drama, paired with high jewelry that could blind from across the room. On the other end: seamless hosiery garments so minimal they feel like a whispered suggestion of clothing. Dressing for pleasure is at the heart of it all. Menswear is not left behind; glamour bleeds into tuxedo-inspired swimwear and transparent bodycon sets that reinterpret la dolce vita in black tie. Eveningwear rules the day, giving swimwear the gravitas of a gala.

A future built from the past

La Famiglia is more than a collection: it is Gucci returning to storytelling. The house goes “back to the future by way of the past,” laying down the aesthetic foundations of Demna’s Gucci, whose first show is promised in February. This is the prologue, the setup, the establishing shot of a new chapter.

Conclusion: the family you cannot escape

In the end, La Famiglia is like every Italian family gathering: loud, contradictory, glamorous, a little exhausting, but unforgettable. Everyone has their role, their attitude, their excess.

Gucci has turned this family portrait into a manifesto, showing us that being Gucci is not about one single look but about belonging to a mindset: a clan where sprezzatura is inherited, glamour is mandatory, and restraint is politely declined. As with any family, you don’t always choose them, but you cannot deny their presence. And here, Gucci makes sure you would not want to.

ALL THE LOOKS: