WOMENSWEAR SS26

A darker metamorphosis Under David Koma’s direction, Blumarine has traded its signature girlish charm for a more daring and nocturnal allure. The butterfly, once a fragile emblem of innocence, now emerges from its chrysalis with the intensity of a Gothic heroine, exuding a femme fatale aura. Koma’s vision fuses the softness of Blumarine with a shadowed, almost dangerous edge. Flirtatious innocence twists into intrigue, and the whimsical fairy becomes something sulfurous, sedu

The gucciness of gucci For Spring/Summer 2026, Gucci presented La Famiglia  in Milan, a collection that feels like the beginning of a new era. It is not discreet, not humble, and certainly not shy. It is unapologetically sexy, deliberately extravagant, and occasionally so daring that it dares you to raise an eyebrow. More than a runway, this is Gucci defining its very own DNA: its “Gucciness” through a cast of characters who all look related but would never survive a Sunday l

A treasure hunt for fashion In New York, mayoral candidate Zohran Mamdani had already mobilized 2,000 people with his “Zcavenger Hunt.” Glenn Martens, creative director of Diesel, took the idea to Milan with an equally unconventional event: the Diesel Egg Hunt. More than 3,000 pre-registered participants set off on a hunt across the city, turning Milan into a giant playground. Fashion for the public The goal was clear: make fashion accessible to everyone and bypass the usual